Tag Archives: coffee

Sharpening My Axe?

Jerry, a young and strong woodcutter, had been out of a job for a while. Somehow, there wasn’t any vacancy wherever he asked. So Jerry wasn’t too hopeful when he approached the boss of a logging crew.

“Excuse me, sire,” Jerry asked sheepishly, “Do you have a job for me?”

Seeing that Jerry was pretty young and listless, the boss replied, “That depends. Let’s see you fell this tree first.”

Hesitantly, Jerry took the axe from the boss. The moment the axe was in his hand, Jerry was a changed man. He was full of energy and confidence. With one big step he stood in front of the tree and skillfully felled it in no time.

Life Changes With Latte

Michael Gates Gill, who once made about $160,000 a year as an advertising executive and who now earns around $10.50 an hour making coffee at Starbucks, has written a book called “How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else,” and it is so admiring of the firm, one fears he has drunk of the Grande Iced Kool-Aid.

“What you are doing is trying to help other people enjoy something,” he says. “It’s not doing Iraq policy, it’s not even doing a serious multimillion dollar ad campaign. It’s just trying to serve a good cup of coffee.”