Tag Archives: Dan Kennedy
Are There Any New Ideas?
In your last Successful Marketing Strategy I wrote about creating a fundamental checklist of success by using Napoleon Hill’s book Think and Grow Rich as a template.
A second type of checklist to construct and use is what I call a ‘Practical Creativity Checklist.’ There are a number of methods for rearranging the existing and old into the different and new that actually account for most innovations in the world. There may not be anything new under the sun.
In a later I’ll talk about Disney. Disney is often called the ‘Inventor of the Theme Park’ but actually he changed the amusement park. Now here are some of the things that belong on this practical creativity list.
The Little Things To Do To Create Success
Image by fataetoile /Cinzia via Flickr
In your last Success Marketing Strategy email I spoke about how Disney was able to be so successful at creating word- of-mouth advertising. Now this brings up a virtually important theme that should be behind all your marketing efforts which is….
…little things mean a lot.
Think of it this way, if you throw one little metal B-B at a window you probably won’t shatter the glass but if you super glue a couple of hundred of those little B-B’s together into a ball that’ll shatter the window.