Inspiration 365 Days!

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In your last Success Marketing Strategy email I spoke about how Disney was able to be so successful at creating word- of-mouth advertising. Now this brings up a virtually important theme that should be behind all your marketing efforts which is….

…little things mean a lot.

Think of it this way, if you throw one little metal B-B at a window you probably won’t shatter the glass but if you super glue a couple of hundred of those little B-B’s together into a ball that’ll shatter the window.

A great hulking freighter was in dock because of puzzling noises. And it just wouldn’t “get up and go”.

The in-house engineers of the ship owners worked day and night but couldn’t figure out what was causing the noises. Losing thousands of thousands of dollars every day their ship was in dock, the ship owners called in consultant after consultant.

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No one, it seemed, could fix the problem.

Their expenses mounted. There were insurance payments to be made, employees to be paid, rent… Not to mention the daily maintenance and costs of the ship. And their clients were going elsewhere. They, after all, had businesses to run and payrolls to meet, too.

“Mathemagician” Arthur Benjamin races a team of calculators to figure out 3-digit squares in his head, performs a massive mental calculation, and guesses a few birth days. How does he do it? He’ll be happy to tell you.

This magic can work wonders for you:

- Mindset. Change your thoughts and you would have changed your world.

- Action. Action makes hope rise.

- Goalset. Goal Mind is Gold Mine.

- Initiatives. Take the 1st step to realize your dream.

- Challenge. The sky is the limit.

— From the Selling magazine published by Sales Excellence Academy