Tag Archives: marketing

The Little Things To Do To Create Success

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Image by fataetoile /Cinzia via Flickr

In your last Success Marketing Strategy email I spoke about how Disney was able to be so successful at creating word- of-mouth advertising. Now this brings up a virtually important theme that should be behind all your marketing efforts which is….

…little things mean a lot.

Think of it this way, if you throw one little metal B-B at a window you probably won’t shatter the glass but if you super glue a couple of hundred of those little B-B’s together into a ball that’ll shatter the window.

Forbidden Room On The 7th Floor

During the monthly staff meeting, the CEO told all the staff just before he rounded off the meeting, “From now on, nobody is to go into the room right at the end of the corridor on the 7th floor.”

He didn’t give any reason.